Technknowledge

In what could be a blow to its image, Microsoft's main Bing search site suffered through an outage on Thursday evening.

Visitors to Bing.com were getting a browser error message rather than a search bar. Service was down for at least 45 minutes before being restored around 7:10 p.m. PST.

Microsoft acknowledged the issues it on its Twitter feed and said it was looking into the matter. It later offered the following explanation, posted to a Bing blog by Satya Nadella, senior vice president of the Online Services division:

The cause of the outage was a configuration change during some internal testing that had unfortunate and unintended consequences.

As soon as the issue was detected, the change was rolled back, which caused the site to return to normal behavior. Unfortunately the detection and rollback took about half an hour, and during that time users were unable to use bing.com.

We strive to maintain a high standard of operational excellence at Bing. We are running a post mortem to find out how our software and processes need to be improved to prevent anything like this from happening again.

A Microsoft representative did not immediately return an e-mail seeking comment.

The outage comes after a big week in which Microsoft announced new search abilities for Bing as well as improved mapping.

Updated at 7:13 p.m. PST to reflect site's return. Updated at 11:13 p.m. PST with Microsoft statement.

Unlike when you stand over your coworker's desk, Microsoft's Bing search engine actually works better when you hover.

One of the key features of the would-be rival to Google is that when you hover to the right of a result, you can get a preview of what to expect. As part of an update this week, Bing's hover result will now feature more information including a thumbnail preview of the site in question.

Bing taps Wolfram Alpha

Microsoft is using Wolfram Alpha to help power certain results, such as this search for the fat content of french fries.
(Credit: CNET News)

One of the ongoing challenges for Bing, besides just getting more people to use the site, is letting them know that the hover feature is there. Microsoft's research has shown it gets high usage from those who know about it, but also finds that lots of people don't know the feature is there. Microsoft has been experimenting with some different visual cues that might make it easier to stumble upon the previews.

The hover feature was developed by the San Francisco-based team that Microsoft acquired as part of last year's acquisition of Powerset. Powerset, which developed a semantic search technology, also powers Bing's index of Wikipedia.

Bing's fall update update also includes the first fruits of a deal with Wolfram Alpha. As part of that arrangement, certain health related searches, such as "how many calories in a hamburger" will now feature information from Alpha. Bing will also rely on Alpha for some math calculations, Microsoft said in a blog posting on Wednesday. Wolfram noted that Microsoft is one of the first customers for a commercial licensing program that was formally announced several weeks ago.

Other changes to Bing include improved local results for topics such as weather and events.

It's all part of a wave of updates Microsoft is making to Bing this week. On Tuesday, Microsoft said it is moving its MSN Video site under the Bing umbrella, with a new video page that can be used to watch videos from places like Hulu and elsewhere.

The company also announced some enhancements to Bing Maps, including the ability to use the mouse to alter a suggested route and have one's directions re-calculated.

The improvements come as Microsoft is looking for ways to stand out from Google as it tries to wrest share from its much larger rival. The software maker has seen a modest uptick but faces steep hurdles in trying to make more significant gains.

Experian Hitwise said Wednesday that Bing's share reached 9.57 percent in October. That's up from 8.96 percent in September, but still well behind Google, which had more than 70 percent and Yahoo, with 16 percent of the U.S. search query market.

While adding features is clearly important, trying to stay ahead in the search game can be quite a challenge. Just hours after Microsoft announced a deal last month to index real-time tweets from Twitter, Google announced plans to do the same.

Microsoft has also gotten some unwanted attention for one of its features--the Bing Cashback program--where users can get a portion of their online transactions rebated by starting off on Bing. A blog posting outlined a flaw in the mechanism that could allow people to get cash back without ever spending money via Bing.

That posting was pulled after a demand from Microsoft's lawyers.

Microsoft's new street-level imagery in Bing Maps takes advantage of Silverlight to do things Web applications can't, according to the company.

Microsoft is kicking Bing Maps into a higher gear, announcing a beta version of Bing Maps that uses Silverlight to display 3D images and its own version of street-level images.

The company announced the new beta Wednesday amid a discussion of other improvements to Bing Thursday at its San Francisco offices in a presentation for the media. Bing Maps Beta is rolling out Thursday along with several other new features in the main Bing search results.

Bing Maps Beta requires Microsoft Silverlight to deliver very smooth three-dimensional transitions between satellite and street-view imagery. Like Google Street View, Microsoft has driven the streets of major cities such as San Francisco and assembled its own library of map-related images.

The new beta service can also find images of items inside popular destinations, such as art exhibits inside museums and other geotagged images available on the Internet through Microsoft Photosynth. Developers can also create Web applications to run inside the Bing Maps Beta, such as an application that works with Newseum to index local papers inside maps and let Bing users see the front pages of newspapers across the country.

In addition, Bing Maps Beta users will be able to see local tweets through a partnership with Twitter demonstrated during the event. Twitter recently rolled out a geolocation service.

Updated 11:29 a.m. PST: Microsoft has street-level imagery for around 100 U.S. cities, it said, and is adding more imagery on a constant basis.

Updated 12:28 p.m. PST: Microsoft also talked about new enhancements to Bing called "entity cards," which are sections on the top of a search results page that contain a mix of structured and crawled data on a given topic. For example, searching on "Coldplay" will bring up an official photo of the band with a link to their Web page, tour dates, additional photos, and other information all displayed before your eyes scroll down to the search results themselves.

Similar enhancements will appear on searches for specific cities, with photos and weather information, as well as searches for companies, where financial information and news will appear. At some point in the future, Microsoft also plans to let searches hook up with their Facebook accounts to search for photos, upcoming birthdays, and status updates.

The death of Michael Jackson in June launched a frenzy of Web activity and propelled the late pop star to the top of the search charts for 2009.

That's the word from Google, Yahoo, and Bing, all of which have revealed their popular search terms for the past year.

It's not too shocking to see Jackson leading the searches for the year. Following the pop star's death in June, Akamai found that worldwide Web traffic had surged 11 percent over normal levels. Even Google--which in the initial going thought the Jackson-related traffic was an attack of some sort--was briefly sent staggering.

Google Michael Jackson chart

Searches for Michael Jackson songs spiked in late June when news broke about the pop star's death.
(Credit: Google)

According to Google's Zeitgeist findings, "Michael Jackson" was the "fastest rising" worldwide search term of 2009. In the U.S., "Michael Jackson" placed second behind "Twitter." Marissa Mayer, Google's vice president of search products and user experience, in a blog post also pointed to an up-and-coming music sensation:

As millions of fans said goodbye to the King of Pop, Michael Jackson led the list of our top 10 fastest rising queries across the globe. And a new star was born, too--quirky pop singer Lady Gaga became a search sensation the world over. In addition to appearing on many regional fastest-rising search term lists, from the Czech Republic to Switzerland and Kenya to the United Kingdom, Lady Gaga also landed in the #9 spot on the global fastest rising list.

On the social side, Google monitored whose Twitter accounts were the most searched for. According to the company, Miley Cyrus' Twitter account was the most sought after, followed by those of Lance Armstrong and Taylor Swift. Khloe Kardashian's marriage to basketball player Lamar Odom was the most-Googled wedding of the year.

"Michael Jackson" was the top Yahoo search term for the year. He was followed by a who's who (and a what's what) of the U.S. entertainment scene. "Twilight" was the second most-popular search term, followed by wrestling organization "WWE," starlet "Megan Fox," singer "Britney Spears," and manga series "Naruto." Filling out the top 10 were "American Idol," "Kim Kardashian," "Nascar," and "Runescape."

Microsoft's Bing, which debuted in late May, had similar results. Once again, "Michael Jackson" was the top "trending topic," followed by "Twitter" and "swine flu." "Stock market" and "Farrah Fawcett" rounded out Bing's top five.

Of course, 2009 was also marked by continued concern over the state of the economy. According to Yahoo, "coupons," "unemployment," and "stimulus plan" were the most-numerous queries related to the economy. By contrast, Google's most-searched economy-related terms were "crisis," "cash for clunkers," and "Iceland."

Google also followed queries related to celebrity deaths in 2009. Users searched for "Michael Jackson" the most, followed by "Billy Mays" and "Steve McNair." Yahoo's data revealed that Michael Jackson's death was the most-searched term, but unlike Google's data, the pop star was followed by "Farrah Fawcett" and "Patrick Swayze.

Microsoft's new Internet search engine Bing increased its share of the US search market in October, edging up half-a-point to nearly 10 percent, online tracking firm comScore said Tuesday.

It was the fifth month in a row of modest gains in search share for Bing, which Microsoft unveiled in June accompanied by a 100-million-dollar advertising campaign in a bid to challenge search juggernaut Google.

Bing's share of the lucrative search and advertising market increased by 0.5 percent in October to 9.9 percent, comScore said.

Google also added half-a-point in October to reach 65.4 percent.

Yahoo!, Microsoft's search partner, saw its market share decline 0.8 percent in October to 18.0 percent.

Ask.com was unchanged at 3.9 percent while AOL.com lost 0.1 percent to 2.9 percent.

Yahoo! and Microsoft unveiled a 10-year Web search and advertising partnership in July that set the stage for a joint offensive against Google.

Under the agreement, Yahoo! will use Microsoft's search engine on its own sites while Yahoo! will provide the exclusive global sales force for premium advertisers.

The agreement between the Internet portal and software giant, which is subject to review by US anti-trust regulators, is expected to close in early 2010.

Microsoft has rolled out a number of innovations and tweaks to Bing in recent months in its bid to chip away at Google's dominance in Web search.

Last week, Microsoft announced it would incorporate answers from another new Web search engine, WolframAlpha, to queries in the fields of nutrition, health, and advanced mathematics.

Unlike when you stand over your coworker's desk, Microsoft's Bing search engine actually works better when you hover.

One of the key features of the would-be rival to Google is that when you hover to the right of a result, you can get a preview of what to expect. As part of an update this week, Bing's hover result will now feature more information including a thumbnail preview of the site in question.

Bing taps Wolfram Alpha

Microsoft is using Wolfram Alpha to help power certain results, such as this search for the fat content of french fries.
(Credit: CNET News)

One of the ongoing challenges for Bing, besides just getting more people to use the site, is letting them know that the hover feature is there. Microsoft's research has shown it gets high usage from those who know about it, but also finds that lots of people don't know the feature is there. Microsoft has been experimenting with some different visual cues that might make it easier to stumble upon the previews.

The hover feature was developed by the San Francisco-based team that Microsoft acquired as part of last year's acquisition of Powerset. Powerset, which developed a semantic search technology, also powers Bing's index of Wikipedia.

Bing's fall update update also includes the first fruits of a deal with Wolfram Alpha. As part of that arrangement, certain health related searches, such as "how many calories in a hamburger" will now feature information from Alpha. Bing will also rely on Alpha for some math calculations, Microsoft said in a blog posting on Wednesday. Wolfram noted that Microsoft is one of the first customers for a commercial licensing program that was formally announced several weeks ago.

Other changes to Bing include improved local results for topics such as weather and events.

It's all part of a wave of updates Microsoft is making to Bing this week. On Tuesday, Microsoft said it is moving its MSN Video site under the Bing umbrella, with a new video page that can be used to watch videos from places like Hulu and elsewhere.

The company also announced some enhancements to Bing Maps, including the ability to use the mouse to alter a suggested route and have one's directions re-calculated.

The improvements come as Microsoft is looking for ways to stand out from Google as it tries to wrest share from its much larger rival. The software maker has seen a modest uptick but faces steep hurdles in trying to make more significant gains.

Experian Hitwise said Wednesday that Bing's share reached 9.57 percent in October. That's up from 8.96 percent in September, but still well behind Google, which had more than 70 percent and Yahoo, with 16 percent of the U.S. search query market.

While adding features is clearly important, trying to stay ahead in the search game can be quite a challenge. Just hours after Microsoft announced a deal last month to index real-time tweets from Twitter, Google announced plans to do the same.

Microsoft has also gotten some unwanted attention for one of its features--the Bing Cashback program--where users can get a portion of their online transactions rebated by starting off on Bing. A blog posting outlined a flaw in the mechanism that could allow people to get cash back without ever spending money via Bing.